Category Archives: Fashion Tips

Kate Hudson Places Great Focus on Female Consumers with Fabletics

Fabletics has become one of the most powerful companies in recent years to sell athletic clothing for women. This company has become a masterful retailer because it caters to a specific group. It is much easier for people like Kate Hudson to build a large amount of momentum because she can focus on one group alone. It is through FL2, the brother company to Fabletics, where she is selling clothing to men. This is something that is headed up by her brother. That way Kate Hudson has the ability to focus all of her energy on her female crowd.


Fabletics has become one of the most popular companies in recent years to grow in a phenomenal way, and much of it has to do with the marketing expertise of entrepreneurs Adam Goldenberg, Don Ressler and Kate Hudson. Most people will recognize Kate Hudson even if they have never heard of Don or Adam. She is the “Almost Famous” movie star that has solidified herself as a true entertainer in the acting business. She is the daughter of Goldie Hawn, and she has made quite a splash as a veteran in entertainment. Now that Kate Hudson is also aiming to prove herself in the world of athletic clothing she is gaining her second wind to market this business. Fabletics has had strong sales in the last several years. The sales have been so strong that this company has actually managed to become a new leader among industry giants that may have already had a hold on the market. She has been able to do this because she has put a lot of time and effort into building a whole new campaign for Fabletics. It is not just another online website. Now that she plans to open more physical stores it has become the talk of the town for the athletic industry.


More health-conscious females are actually going to take interest in what this company is doing as it continues to maximize profits, and people are interested in the brand that has evolved in a very interesting way. It has become the company that sells leggings, jogging pants, swimsuits, sports bras, activewear and halter tops. This is the athletic clothing company that has gained a huge fan base by bringing forth athleisure wear. This is something that has made it a very popular brand with consumers that like to work out and run their errands in the same clothing that they left home in. Kate Hudson has definitely made this possible for a growing number of female consumers that are trying to stay the course with working out. It is mental motivation because it gives all of these people access a chance to build their wardrobe and obtain something that is actually going to motivate them to stay in the gym. It can’t be hard to stay motivated for the gym if you do not have decent workout attire. Kate Hudson is trying to help all of those that have this desire.

The Strategies that Fabletics has used to Succeed in the Fashion Industry

Fabletic is a company that is well recognized by women across the United States for it excellent workout clothing line. The enterprise was started by Kate Hudson and two other entrepreneurs. It has performed well for the past three years that it has been in the fashion market. The company’s products have outstanding designs that make them fashionable, comfortable, and stylish. They are also sold to clients at affordable prices. The business has grown swiftly and has become a major competitor to Amazon, Lululemon, and Athleta, which are top companies that sell fitness apparel. The quality of Fabletic’s products is outstanding, and they are sold at about half their market price.


The success of Fabletic has been driven by the excellent after sales services that it offers to clients. The popularity of the brands rises every day, and more people are joining its subscription service. The Fabletics portal requires customers to take a short survey when registering as new subscribers. The answers that an individual provides make it easy for the company’s stylists to understand more about their lifestyle, workouts, and preferred colors. Fabletics utilizes that data that it collects from the internet in fulfilling the needs of its subscribers. Individuals who wish to shop at Fabletics can subscribe to different membership plans. The firm gives a regular and VIP membership program. All its clients are offered personalized products at pocket-friendly prices while VIP members have privileges such as free returns, accessories, and shipping.


The athleisure wear fashion company runs both online as well as brick and mortar stores. It has 18 physical shops that are located across the United States, and they increase its accessibility. Fabletics will be launching 12 more brick and mortar stores in 2017. Approximately half of the shoppers across the globe prefer shopping in physical stores even though many online stores have the same products. The company’s business has flourished over the years due to reverse showrooming technique that it uses. It invites clients to shop at its online as well as brick and mortar stores. Fabletics is currently worth more than $250 million. The business has developed excellent relationships with all its clients, and this has facilitated growth.


The company’s reverse showrooming plan allows customers to browse its products on the internet, but they can later buy them at the brick and mortar stores. The tactic has played a great role in increasing the number of subscribers who buy its products. Fabletics’ physical shops and online stores are well synchronized, and all the clothes that individuals buy at the stores are automatically added to their online shopping cart.


According to Hudson, the most successful brands are built by using excellent marketing strategies. The company always send monthly newsletters to the clients to their address. The delivery includes customized clothes that match an individual’s style. The firm determines the products that it should store by analyzing data from its online and physical stores. It also relies on past experiences with clients and social media sentiments.

Fabletics Has A Trendy Style That Is Always Up To Date For Athletic Garments.

Its something that has been placed in the front of the customer’s mind for numerous decades, that if a product is being offered at a high price then it is more or less undoubtedly created from high quality supplies. The opposite is also a belief that a great many shoppers believe to be true, and for too many years; that’s to say, when a product is being offered for a low price, then its not created with high quality, and it is almost certainly created with low quality supplies. This information might have been factual at one point in time, but it has not been a fact for sometime now. Merchandise is now being rapidly manufactured and cheaply marketed so that the price cannot be a satisfactory indication of the products quality. Due to a recent unanticipated economic slide, customers have been looking to prior customers’ recommendations before they themselves decide to buy. Shoppers browse for products online, looking at those products that have a high amount of flattering consumer appraisals and comments, to understand a product’s genuine value.


Shoppers now tend to look for sellers that have consumer representatives that contact shoppers after they’ve made their buy, to inquire what they think about the item’s value and the services offered at the store. Customers also look for items that have very limited production runs, exclusive or creative construction, before making a buy.


Fabletics is an outlet that has learned from customers how to best establish their business practices. Kate Hudson started Fabletics in 2013. Fabletics business practices use a distinctive membership based policy. Their policy uses a database to keep a list of the products that shoppers at their online store are looking to purchase or wanting to buy later on. The customer’s interests are then transmitted to the Fabletics physical locations, to stay current with their products. Merchandise is added to or taken away from the physical location’s display units to stay up to date with the internet store’s lists of shopper’s browsing history.


This distribution of data between the physical and internet outlets permits Fabletics with the opportunity to stay in sync with customers’ interests. Famous internet retailer Amazon has a 20% hold onto the garment market with a large member base. Fabletics’ distinctive member based information sharing has allowed them to remain a leader in the mind of customers, and inside of only three years, grew to a $250 million return from their sales.


Physical stores have been disappearing, or moving their merchandise to their online outlets, because customers would go to the physical outlets to view the items, but then buying the products from internet outlets who display lower prices to avoid paying more for the item at a physical outlet. Fabletics use of a membership business practice curtails this type of activity. Fabletics is widely respected for their range of trendy athletic clothing, sometimes referred to as workout clothing, gym outfits, or active wear garments.

Bold Women Pioneering Fearless Makeup and Self Confidence


When it comes to makeup, everyone has the idea that it’s to hide our flaws and to make us look more appealing to the people around us. Lime Crime Cosmetics has taken this view of makeup and transformed it into a true art. Makeup, through the eyes of Lime Crime, is about the freedom to express who we are, to be fearless in that expression. This view has definitely gathered some fans as Lime Crime has exceeded two million followers on Instagram. Not only has it changed the view, but is a cruelty-free, vegan line of cosmetics. Now, not only can we be aware of what is going in our bodies, but also what is going on our bodies. The company even has real life pictures of customers showing how each product looks on them. This is a huge plus, because nothing is worse than buying makeup online and realizing that it looks nothing like the photo online when it goes on your body. This independent, innovative makeup company, that is based in Los Angeles, California, is a great company for women. Not only does it provide great makeup products, but it helps improve that confidence of many women around the world. It encourages a strong self-esteem that many females out there are lacking.

Lime Crime was founded by it’s CEO, Doe Deere. Doe Deere moved to the United States from Russia when she was 17 years old. Her dream growing up wasn’t to create her own makeup line, but actually to be a musician. And that’s just what she did! She joined a band and become a musician like she wanted to. However, as she was growing up, she was always attracted to those bold colors when it comes to makeup. The colors that she described as being hard to find to the point where she had to create them herself. She realized that many other girls had to do to the same thing.

That is what drove her to create Lime Crime. She created it just for those beautiful, statement colors in makeup. She created it to allow other girls who like the same thing, to be able to get access to those perfect colors. She motivates girls everywhere to not feel bad about the makeup they choose to wear and to actually embrace it, just like she did when she was 13 selling temporary tattoos to her classmates. She is truly an inspiration to every female out there.

To find out more about Doe Deere and Lime Crime, visit


5 Tips for Absolutely Breathtaking Eyes

Our entire lives, we have been taught that our eyes have the most direct connection to our souls– perhaps this is why they play such a vital role in the act of seduction. If you wish always to look your finest, whether you are mingling at a party with friends or at work behind your desk then stunningly gorgeous eyes are the place to begin, and these tips, that skilled makeup artists put into practice every day can help you get there.

Doe Deere, whose birth name is Kseniya Vorotova, is the inventor of the famous cosmetic brand Lime Crime, a makeup brand with tons of buzz around it right now. Doe Deere’s makeup brand Lime Crime is featured in the November edition of Nylon Magazine. Several popular beauty bloggers rave over the variety of outrageous colors available in their famous lipsticks and popular eyeshadows.

Stay Hydrated
The key to perfect makeup and stunning eyes begins with the use of a daily moisturizing cream. Before you apply any make-up to your face, you must always moisturize your skin, including eyelids, with a daily moisturizing lotion. Want a quick, DIY skin hydration repair that keeps your skin looking young and flawless? Believe it or not believe it, frequently splashing water on your skin is a powerful aid that prevents oily skin because your skin does not have any need to produce added oils.

Remain Glowing
Need to perk up those beautiful eyes of yours? It is suggested that you use eye cream to eliminate any trace of puffiness or dark eye circles. Use it under conceale on top of the cheekbones and in addition to your forehead for the desired effects.

Pump It Up!
We understand we must have gorgeous legs to look exceptional in swimsuits — well, the same principle is useful for our faces! Before applying make-up, try this quick facial exercise. This mini-work out lifts your brows, allowing more light into your eyes and creating a more profound space between your eyebrows and lashes.

Here’s how it is done: Set the three middle fingers of every hand beneath your eyebrows with your palms facing towards your face, you push your eyes as open as possible. Push your eyebrows upward and outward starting from the center of your four had. While pressing up your eyebrows, press the muscles in your four had against fingertips for an extended period. Continue this activity, contracting your muscles for 10 seconds, then closing your eyes once again.
To hide exhaustion and dark circles, opt for a water resistant concealer in a salmon or peach tone, this is a makeup trick that you can use on a regular basis.

Discovering the best eyeshade for you
Avoid matching your eyeshadow too closely with the color of your eyes whenever choosing a shade. Girls with blue eyes should gravitate towards warmer tones. Girls with hazel eyes appear best in dark purples. Brownish eyes? All colors suit you well. It is best to avoid dark colors if you are not extremely fair-skinned, although you have the option to opt for bolder colors. Be sure to use a primer to prevent any darkness under your eyes from revealing itself during the day.