Category Archives: Branding Expert

How Loni Senecal has developed her Career as an Administrator

The CP&B lately appointed Lori Senecal to serve as its new global chief executive officer. Her roles at the firm will include overseeing its international development through managing the progress and organization of the eight international offices. Senecal is a skilled administrator and is also gifted in managing businesses. She has been helping corporations in adopting creativity, technology, and discovery in various parts of the world. The experience that Lori has will be essential in providing the agency with long-term international energy on CP&B was recently appreciated as leader of the Infiniti international account. Lori is happy that she was offered a chance of working with the agency’s administration and chairman, Chuck Porter. She believes that her input will be significant in the worldwide growth of CP&B through harmonizing different offices.

Senecal’s career accomplishments include creating progressive associations, bettering the agency’s global growth, and forming profitable divisions on She has served as manager of international accounts such as Coca-Cola, BMW, and Nestle. Lori worked with the MDC Partners as the chief executive officer, and she will retain her position at the company despite her new role at the CP&B. She has had several interactions with the administration of agencies that have been helping in the development of the MDC Partners and other associated firms. The KBS also hired her, and she helped in its transformation from a local business that had employed about 250 people to an innovative international enterprise on that has hired a staff of more than 900 individuals. It focuses on technology, the creation of content, and start-up firms.

Lori Senecal had worked at the New York-based flagship division of the McCann-Erickson Worldwide before she switched to work for the KBS. She was the president of the firm, and her role was to spearhead creativity, calculated planning, and running accounts. Senecal became a member of the MDC board in 2014, and she was honored by being named as the Advertising Age’s Woman to Watch. She has gained significant acknowledgment in the industry, and this includes being the winner of the Quantum Leap Award for administration and creativity at, which is offered by the AWNY Game Changer. She was the leader of the Isaac Awards jury for about two years. The role of the award was to honor creativity. The CP&B Chairperson, Chuck Poe, believes that Lori is well informed and loves working for the firm. She adds value to the company, and her close work colleagues are Steve Erich, Richard Pinder, and Andrew Keller.

What Chris Burch Sees Ahead For Tech

The Mogul Of The Fashion Industry

John Burch is perhaps the world’s most successful fashion entrepreneur. Starting in his college days with his first clothing business, he has studied the industry inside and out to give himself a perfect view of where the fashion industry is at any point in time and where it will head in the future. According to Chris Burch, the direction the fashion industry is headed will lead to a merging of tech and fashion. When this happens we will see a more utilitarian, but still very trendy, approach to fashion.



The Relationship Between Tech And Fashion

Central to his predictions is the relationship between the fashion industry and the tech industry. Even a cursory glance of our modern world reveals the overwhelming prevalence and power of technology. Our entertainment is centered around technology, our social lives are centered around technology, and there are few examples anywhere that appear absent from the influence of technology. Naturally, John Burch believes technology will eventually at some point in time merge with fashion and produce ideas and trends like we have never seen before.



The Current Scene

There are plenty of examples of the merging of fashion and technology around us today. The recent Apple Watch was a merging of technology and fashion. There are jackets that automatically warm their wearers and neckwear designed to release airbags in an emergency. When technology is released, especially in an age where everyone is used to personalized experiences, it’s only natural to assume the fashion industry would experience some impact. History does offer precedents of sorts. In the 70s and 80s, the boom box and walkman eventually turned into fashion statements as youth treated them as accessories. This mirrors current thoughts about smartphones.



Why John Burch Is Probably Right

Entrepreneurship is one of the most difficult things anyone can do with their life. It takes a certain level of skill to probably understand exactly which trends will continue, which trends will disappear, and which trends are only beginning. John Burch understands the fashion industry very well. The numerous startups he creates have a consistent track record of success. His vision for the future isn’t too far fetched when you look at the impact technology has on other areas of life such as our food or education. He simply believes that trend is going to spread into his field of work.