Monthly Archives: December 2017

How to Tell if a Copywriter is Experienced

So you want to hire a copywriter. In the age of aspiring digital nomads and the appeal of working from home, many people are jumping on the copywriting bandwagon. But not everyone with an Internet connection is worth your money. An Upwork profile or a professional-looking website does not guarantee that a writer is capable of producing professional, high-quality content.

A content agency like Em Writes understands that there are professional copywriters and there are people who just think they can write. How can you pick a professional out of the crowd? Look for the following qualities:

They Understand The Audience

Content must be tailored to the brand, the audience and the platform. Potential customers seeing a brand for the first time on Facebook are looking for the same things as customers who have stuck by the brand for years and regularly open email newsletters. Each writer at Em Writes receives information on who will be reading each piece of content, their relationship to the brand, and what type of tone and style to apply to the piece.

They Have an Eye for Business Strategy

High-quality content has the ability to generate leads, close sales and boost ROI – but only if it works with your business’s overall strategy. Producing content for the sake of producing content is a waste of money. If the copywriter cannot tell you how their content will work with your current marketing strategy to help promote your brand, you are going to waste your money working with them.

They Know The Sales Funnel

How can you quickly find a copywriter who knows how to produce effective content? Ask them about the sales funnel and the customer journey. Don’t pass this off as marketing jargon; creating strategic content for each stage of sales funnel/customer journey should be a base-level requirement for copywriters and content creators. Creating content that closes sales before they are appropriate or drags on through the customer journey without any call-to-action is a fast way to lose sales and lose out on your investment in the writer.

Read more about what content is appropriate for each stage of the sales funnel. [sales funnel post]

 They Promote Your Brand Authentically

Knowing the sales funnel grows an authentic relationship with potential and current customers. Outbound marketing is obsolete because customers don’t want to be sold to – they want to be informed. Aggressive promotional content is a turn-off. Content that educates customers and provides them with solutions, while subtly promoting your business and the solutions you provide, is the best way to gain trust with your audience. This type of content is harder to write than you might think.

They Have Superb Research Skills

In order to get your audience to trust your brand, your content needs to be authentic, and accurate. There has never been more content on the web, making it easy for outside content agencies to research and write content for a wide variety of clients and businesses. But excellent research requires more than just a few quick Google searches.

They Have a Second (or Third) Set of Eyes Watching

Good copywriters know that everyone has blind spots; even the most experienced, professional writers are not perfect. Each piece of content produced at Em Writes is reviewed by multiple team members before submitted to a client.

Meet the team here.

They Accept, Understand and Implement Feedback

You are the expert on your brand or your client – you provide another set of eyes that speaks to how the content is being used to reach customers and drive engagement. Feedback is essential to creating high-quality work. Professional writers understand the necessity of feedback, and marries high-quality content with content that is tailored to the client.

Ready to hire a professional content agency with copywriters that you can trust? Get in touch with Em Writes today.

IDLife Continues to Scale Up to the Global Market

Over time, health and wellness have grown to a billion dollar industry. People are now becoming more interested in improving lifestyle and overall health and reducing stress. As technology evolves, scientists are developing various ways in which individuals can improve their overall health while lowering their odds of suffering from diseases and disabilities. IDLife is a budding health and wellness company that specializes in the development of dietary supplements. IDLife recognizes that everyone has unique nutritional needs. Nutritional requirements and deficits vary depending on individual’s current level of physical activity, medications, and personal circumstances.

The concept of living a healthy life seems overwhelming and complicated to many people. With so much conflicting information from the internet, people often get confused even before they get started. Through its 3-step program, IDLife attempts to eliminate the guesswork out of the process of improving one’s health. Just a few steps help IDLife’s clients to reduce their odds of getting ill, increase their energy, lower their needs for medications, lose weight, and live a happy life.

Meanwhile, IDLife has announced that it will partner with Garmin, a technology firm that specializes in the creation of wearable fitness trackers designed to enhance an active lifestyle. Whether your passion is cycling, swimming or aerobics, Garmin creates devices that can help you collect valuable information about each fitness session. That allows you to improve your overall health by comparing your previous workouts with the current ones. With Garmin’s technologically advanced devices, monitoring calories burned, distance traveled, and time spent in the gym become easy to track and monitor.

The goals and mission of IDLife and Garmin collide. As such, it makes sense for them join forces and to offer the most exciting benefits to individuals around the world. That is the reason why IDLife and Garmin have formed a partnership. The two companies share a common belief that health and wellness go beyond eating a balanced diet. For them, the greatest protection from discomfort and disease is living an active and healthy lifestyle. That can result in greater success in other aspects of life, increase productivity, and make an individual happier. Therefore, Garmin and IDLife focuses on making positive lifestyle changes and to ensure that these changes are permanent. For the past ten years, Garmin has been developing some of the most advanced fitness equipment. On the other hand, IDLife is known for the creation of customized nutritional supplements to improve one’s health and wellness.

IDLife info: idlifewellness.idlife.com/

Dry and wet food for your Beneful Dog at walmart

In need of wet or dry food for your Beneful Dog? Visit Walmart for the most pocket friendly costs today. Our food types vary in nature from dry to wet so as to meet your specific desires for your dog food. We have incredibites for small dogs dry food, healthy puppy with real chicken dry food,playful life with real beef and egg dry food,grain free with real farm raised chicken dry food, originals with real salmon dry food and much more.

For wet foods, there is a variety ranging from beef stew with peas, carrots rice and barley wet food,savory rice and lamb with peas and carrots wet food,roasted chicken recipe with brown rice, carrots and spinach wet food,roasted turkey medley with corn, wild rice and barley wet dog food. Dry foods come in 1.5-5 Lb bags. Prices range from 10$-14$ depending on the amount and type of food you choose for your dog.