The CP&B lately appointed Lori Senecal to serve as its new global chief executive officer. Her roles at the firm will include overseeing its international development through managing the progress and organization of the eight international offices. Senecal is a skilled administrator and is also gifted in managing businesses. She has been helping corporations in adopting creativity, technology, and discovery in various parts of the world. The experience that Lori has will be essential in providing the agency with long-term international energy on prnewswire.com. CP&B was recently appreciated as leader of the Infiniti international account. Lori is happy that she was offered a chance of working with the agency’s administration and chairman, Chuck Porter. She believes that her input will be significant in the worldwide growth of CP&B through harmonizing different offices.
Senecal’s career accomplishments include creating progressive associations, bettering the agency’s global growth, and forming profitable divisions on adweek.com. She has served as manager of international accounts such as Coca-Cola, BMW, and Nestle. Lori worked with the MDC Partners as the chief executive officer, and she will retain her position at the company despite her new role at the CP&B. She has had several interactions with the administration of agencies that have been helping in the development of the MDC Partners and other associated firms. The KBS also hired her, and she helped in its transformation from a local business that had employed about 250 people to an innovative international enterprise on NYTimes.com that has hired a staff of more than 900 individuals. It focuses on technology, the creation of content, and start-up firms.
Lori Senecal had worked at the New York-based flagship division of the McCann-Erickson Worldwide before she switched to work for the KBS. She was the president of the firm, and her role was to spearhead creativity, calculated planning, and running accounts. Senecal became a member of the MDC board in 2014, and she was honored by being named as the Advertising Age’s Woman to Watch. She has gained significant acknowledgment in the industry, and this includes being the winner of the Quantum Leap Award for administration and creativity at http://www.adweek.com/agencyspy/cpb-names-lori-senecal-global-ceo/82157, which is offered by the AWNY Game Changer. She was the leader of the Isaac Awards jury for about two years. The role of the award was to honor creativity. The CP&B Chairperson, Chuck Poe, believes that Lori is well informed and loves working for the firm. She adds value to the company, and her close work colleagues are Steve Erich, Richard Pinder, and Andrew Keller.