A study done by Piper Jaffray and Maluf concluded that a multitude of teens are neglecting the famous social network, Facebook. Many are considering it less important when in comparison to networks like Instagram and Snapchat.
About 14% of teens consider Facebook as the most important social network online. The survey took 6,000 teens, and a huge percentage of teens didn’t even bother to consider the famous site as important. Instagram is widely recognized as a very important app because it’s what all the celebrities are using. The connection found from apps like SnapChat allow them to connect with the most famous of social network celebrities.
The Senior research analyst, Gene Munster, has exclaimed that this decline is very concerning. Despite the downfall in the usage by teens, you’ll find that many experts still see Facebook as a big social network. Despite Instagram being more popular, Facebook owns that app after all, so they’re still in partnership. About 71% of Facebook users are between the ages of 13-17.
A group of teens have exclaimed in the past that having an older set of people using Facebook has also caused some confusion. Many adults have taken a liking to the social network, causing many people to stop using Facebook.
A wide range of studies show that the usage of Facebook has declined over the past two years because of the new apps and other social networks on the rise. Only time will tell how Facebook capitalizes on them and sticks it out at the top.