Category Archives: Digital Marketing

White Shark Media Emerges Among the Top Digital Marketing Agencies

White Shark Media is a leading digital advertising agency that offers exclusive marketing tools to small enterprises and assists in search marketing campaigns. It was founded in 2011 by entrepreneurs who had extensive skills in online and offline marketing.

 

Under the leadership of Gary Garth, the CEO, the company has seen tremendous growth for the past five years.

 

White Shark Media’s rapid growth digital results from its ability to formulate top notch Search Marketing campaigns at affordable rates. Countless companies have built their business by utilizing White Shark’s online marketing solutions and marketing tools.

 

The company maintains its trust to clients by being highly accountable on a monthly basis. They achieve this by keeping a close eye on their client’s marketing efforts to capture all details. They use Google Analytics integration, Competitive Intelligence, Key-word Call Tracking, and Proprietary Reporting software.

 

The company is fully armed to help small and medium businesses to traverse the digital marketing world. It has more than 1,700 active SMB clients, almost $40M managed Ad Spend, and 250 employees, half of them being Expert Digital Marketing Wizards.

 

White Shark Media has at least 150 employees spread over three countries managing AdWords Search, Bing Ads, Google Analytics and Display Advertising

 

Google noticed White Shark’s rapid growth in early 2012 when they invited them to the Googleplex in Mountain View California. A designated team assigned to White Shark Media came in to help address the needs of the clients more rigorously.

 

In 2014, Google awarded White Shark Media with The Google AdWords™ Premier SMB Partnership. Very few agencies have achieved this recognition as Google selects these Premier SMB Partners from a group of strategic partners who are undergo training and a strict vetting process to confirm that they meet the standards set by Google.

 

Just in the same way, Microsoft recognized White Shark’s performance and track record in advertisement and marketing for SMBs. The two companies teamed up and White Shark became part of the Bing Ads Reseller program.

 

The CEO is dedicated to see all White Shark Media’s clients succeed. Hence, the company does not subject its customers to restrictive contracts. Their marketing solutions are fixed fee and cost effective, and the company is fully transparent.

 

Gary acknowledges that the digital marketing platform is a competitive one, but he assures his clients that the company is well equipped for the challenge. They hope to engage in more partnerships as they continue to deliver successful digital marketing solutions.

Talk Fusion Introduces Try Before You Buy Offer

Talk Fusion is a web video hosting platform that now offers prospects the chance to try out their services free for the first 30 days with no obligation. Prospects don’t even have to put their credit or debit card on file. If they’re not convinced of its value by the end of that first month, they may cancel with no penalty.

As computer technology becomes more powerful and efficient, video becomes the preferred form of content. This is especially true because many people now use mobile phones and tablets that also double not only as cameras, but as video cameras. Therefore, it’s now no trick for people to use their phones, a video camera or the web cam on their laptops to shoot videos for YouTube, Facebook or other platforms. However, videos between friends and families or videos to and from employees, or to and from service professionals or sales people and their clients, do not need to go on public or social sites. They communicate privately through email, so why shouldn’t they be able to send their videos to each other via email?

That’s where Bob Reina, CEO of the company, and Talk Fusion comes into the picture. Years ago, while still serving as a police officer, Reina wanted to send a friend a video via email. AOL told him it couldn’t be done. Reina and a friend of his figured out how to accomplish that. Reina ran with the technology, leaving law enforcement behind and, in 2007, founding Talk Fusion.

Since that time, Talk Fusion has expanded its product line to include not just video email, but also video newsletters, live meetings, sign-up forms and video chat. Their Video Chat service recently won the WebRTC Product of the Year for 2016 Award. Technology Marketing Corporation gives out the Web Real-Time-Communications honors in March. Talk Fusion’s Video Chat platform enables people to use any device — smartphone, computer or tablet — to speak with each other. The app is available from iTunes and Google Play.

Talk Fusion’s free trial service is available in nine languages and 140 countries. Prospects need to put in only their name and an email address.

A Healthy Reputation

Almost half of the current world population is online. For any business to have an easy time convincing its clients that it is the best, it must have a very good online reputation. It must be devoid of all negative criticism that seeks to portray only its not so good part. It must be endowed with a healthy review that will convince customers to buy from it. A healthy reputation also applies to any individual who is always on the public domain whether a celebrity, a politician, entertainer or any other career. To be trusted by people, they must never get negative information about you.

The biggest blunder that people and businesses with public profiles make is just sitting and waiting for disaster to happen so as to act. Many do not have the needed preparedness when matters related to seeing to it that their profiles maintain only positive reputations are concerned. Whether negative or positive, online reputation plays a very integral role in determining conversion rates just the way content does on the search engines. If the reputation is positive, then popularity will grow towards that direction. If it is negative on the other hand, then it will grow towards that direction as well.

These days however, there are startups that have been deeply involved in making it much easier for companies and individuals to maintain healthy online profiles all the time. The companies are endowed with the best techniques to ensure that even when a client is encountered with a negative reputation, they can with time replace it by posting a lot of content that it positive. Although the process takes a little bit of time, it has proven to be very reliable.

Status Labs is one of the best companies in the online reputation niche. The company has been in the business of helping clients maintain positive and professional profiles online. It is headquartered in Austin with offices in New York and Sao Paulo. The company is trusted by more than 1500 clients from different parts of the world for their online reputation and public relations needs. Since it was started, Status Labs has been able to help many redeem their good reputations online.