EOS Takes Over the Lip Balm Industry

About seven years ago, Evolution of Smooth (EOS) was a startup company, hoping that Walgreens would agree to sell its lip balms. These days, EOS is easily found in Target and Walmart, as well as other beauty superstores and online on eBay and Amazon. The company has become so popular that it’s often featured as a must-have product in Allure and Cosmo, and has become the second best-selling lip balm brand in the United States. EOS has also caught the attention of celebrities like Taylor Swift and Miley Cyrus, which has made the brand even more interesting to consumers. http://www.target.com/p/eos-organic-lip-balm-sphere-summer-fruit/-/A-13352556

EOS cofounder Sanjiv Mehra shares that now is the time to let consumers know a little more about EOS lip balm. He asserts that the lip balms are made from exotic fruits and conditioning ingredients to give a bit of luxury to consumers in the midst of their hectic schedules. Flavors include vanilla mint, honeysuckle honeydew and acai berry. Customers have responded so positvely to the company’s products that EOS is worth about $250 million, and sells around 1 million products each week.

It is also predicted that Evolution of Smooth will lead the substantial growth of the lip balm industry. By the year 2020, it is estimated that the lip care market will be worth $2 billion.

For more information on EOS products, visit www.evolutionofsmooth.com.

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