Eduardo Sirotsky Melzer likes to be known by his nickname Duda and is often seen as taking a relaxed approach to the business world he has entered in the footsteps of his grandfather and uncle. However, Duda has been working throughout his life to make sure he was more than prepared to take on the role of leading the jewel in the Sirotsky family crown, the RBS media group; from his education in North America at the prestigious Hardvard to his heading of the e.Bricks group for the family Duda is a businessperson climbing fast.
Duda has been an important figure at RBS since his return from the U.S. in 2004 to take control of many different areas of the business before finally being named Executive President in 2016. Although he understands the legacy his family has with the RBS group, Duda is also a modern businessperson who takes the need for a 21st century approach to the business very seriously; the latest Sirotsky family member to take control of the RBS Group broadcast the handover of the Presidency live to the company employees and takes every digital advantage available to conduct business in a positive and modern way.
During his time with RBS Duda Melzer has been working on a dedicated plan for the three pillars of the company, business, communication, and education. Through his role with the e.Bricks group Melzer hopes to bring a global approach to education that will see partners around the world play increasing roles in the work of the investment company. Through e.Bricks Duda Melzer is hoping to find digital solutions to the problems facing people in Brazil and around the world.