When it comes to makeup, everyone has the idea that it’s to hide our flaws and to make us look more appealing to the people around us. Lime Crime Cosmetics has taken this view of makeup and transformed it into a true art. Makeup, through the eyes of Lime Crime, is about the freedom to express who we are, to be fearless in that expression. This view has definitely gathered some fans as Lime Crime has exceeded two million followers on Instagram. Not only has it changed the view, but is a cruelty-free, vegan line of cosmetics. Now, not only can we be aware of what is going in our bodies, but also what is going on our bodies. The company even has real life pictures of customers showing how each product looks on them. This is a huge plus, because nothing is worse than buying makeup online and realizing that it looks nothing like the photo online when it goes on your body. This independent, innovative makeup company, that is based in Los Angeles, California, is a great company for women. Not only does it provide great makeup products, but it helps improve that confidence of many women around the world. It encourages a strong self-esteem that many females out there are lacking.
Lime Crime was founded by it’s CEO, Doe Deere. Doe Deere moved to the United States from Russia when she was 17 years old. Her dream growing up wasn’t to create her own makeup line, but actually to be a musician. And that’s just what she did! She joined a band and become a musician like she wanted to. However, as she was growing up, she was always attracted to those bold colors when it comes to makeup. The colors that she described as being hard to find to the point where she had to create them herself. She realized that many other girls had to do to the same thing.
That is what drove her to create Lime Crime. She created it just for those beautiful, statement colors in makeup. She created it to allow other girls who like the same thing, to be able to get access to those perfect colors. She motivates girls everywhere to not feel bad about the makeup they choose to wear and to actually embrace it, just like she did when she was 13 selling temporary tattoos to her classmates. She is truly an inspiration to every female out there.
To find out more about Doe Deere and Lime Crime, visit www.doedeere.com.