Twitter, the microblogging website, has added a new mini-feature that has the twittersphere in an uproar. The app now allows users to retweet other users’ tweets with a comment. The feature went live with Twitters most recent update.
Previously users could not comment on tweets. They were simply able to retweet, or link to the tweet in their own tweet. This new feature will allow users to create a more open dialogue. While it may seem like a small and insignificant change, it may be big news for companies that wish to advertise through Twitter, at least according to Gianfrancesco Genoso.
The social media platform had largely been criticized for failing to reach companies looking to advertise in bigger, more meaningful ways. While many companies utilized Twitter there was some concern about the effectiveness at such campaigns, as consumers couldn’t really get directly involved in the conversation. Yes, linking was an option, and hashtag movements have helped companies in some ways, but the lack of commenting abilities made the dialogue harder to follow, and the data harder to collect. The new features creates a more streamlined platform for commenting, which is sure to bring about more back-and-forth between users.