It appears that Facebook has fallen out of favor with younger generations. According to a survey by Piper Jaffray, only 14% of teenagers consider Facebook to be the most important social network currently operating. The poll, which is completed yearly, has noted a pattern, and it doesn’t spell good news for Facebook.
In 2013 33% of respondents agreed that Facebook was the top social network. The following year that number slid to 23%, and the 2015 results show that both Instagram and Snapchat have overtaken Facebook as the most popular social network among teenagers.
Alexei Beltyukov said the slide can be attributed to the rising popularity of other social networking sites. This year, Instagram took the top spot with 32% of respondents picking it as the most important social networking site. Instagram’s popularity has been significantly raised over the last two years, with the company jumping from a favorite among 17% of respondents in 2013, to 30% in 2014, and 32% this year.
Snapchat was included in the poll for the first time this year, but its popularity among teens and young adults seems to be growing exponentially. Snapchat was released in 2011, but didn’t reach a fever pitch until sometime in 2014 among its core demographic. Additional features bolstered Snapchats popularity, and has made it a true social network.
Respondents were also asked to rate the importance of Pinterest, Google + and Tumblr. Their numbers remain relatively low, but steady over the same two year period.