Justin Sacco says that she really suffered after she tweeted the upcoming book. The disgraced public relations executive who had not landed on the public since she gave a briefed public apology late last year decided to make it public that the tweet led to her losing her job and afterwards turned her into a punch line. The good career job she had, which carried all the glory was carried away in the incidence.
Out of the shame Justin had to pull out the tweet plus deleting the account on the following day. She went ahead to explain how traumatizing it was to an extent that she never slept, she now says that her target is to try and clean up and reclaim the destroyed identity. Defending her tweet she said that there was no way anyone could have thought it as a literal statement; but she had seen it as a joke that existed in south Africa.