Susan McGalla, There Is No More “Boys-Club”

In today’s time we see a tremendous surge of smart, talented, and confident women taking reins of large companies; being offered positions that twenty-years ago would have surely gone to men.

One of these women worth honorable mention for her achievements, is the ever successful, ever smart, Businesswoman and Executive Consultant- Susan McGalla of Pittsburgh PA.

From humble beginnings in East Liverpool Ohio, a daughter of a football coach, Susan McGalla attributes much of her success to her upbringing. Susan, a sister, to two brothers, was shown and taught the value of her ideas, and learned to speak with confidence from a young age. Susan has been quoted to say that gender never played a role in her upbringing, and that she was treated the same as her brothers.

Susan McGalla according to is a graduate from Mount Union College, where she obtained a bachelors degree in Business and Marketing in 1986. From beginnings working at the Joseph Horne Company in 1986, she then advanced her career to American Eagle Outfitters, where through hard-work, dedication, and innovative ideas, found herself as President, and CMO of the large, clothing and fashion retailer. Other honorable mentions through-out her career include CEO of Wet Seal Inc., Board Member of HFF Inc, Director of Allegheny Conference on Community Development, Trustee of the University of Pittsburgh, and the Magee Womens Hospital Research Institute and Foundation.

Susan’s journey now currently brings her to P3 Executive Consulting LLC, based out of Pittsburgh, PA a company founded and run by Susan McGalla herself. Launched in September of 2013, Susan has spent the last two years providing expert consulting services to Financial and Wall Street Sectors; with heavy focus on Marketing, Branding, Talent Management, Operational Management, and P&L Efficiency. Keeping to her retail, and fashion “roots” and experiences; Susan offers expert financial, and business advice to big players in the retail industry.

Speaking of “players” Susan McGalla also holds the title of Director of Strategic Planning and Growth for the successful, and wildly popular NFL team The Pittsburgh Steelers. Proving once again, that even football- with its ever prominent foundation of all that is masculine, is moving forward in times, and not only making way, but eagerly welcoming women to join their “boys-club”; women boasting as much hard-work, talent, and innovation as Susan McGalla.

Truly an inspiring woman, for those women wanting to break into the business world. Susan proves time and time again, that gender is no longer a key component in the Board Room. Susan embraced her passion for Marketing, and Business and has lead the way since 1986, as women, a force, a professional, an expert; opening doors, and paving the way for women to come.

Possibly one of the most impressive things about Susan, is her ability to not capitalize on the fact that she is a woman. While she is of course, proud and willing to offer advice to other women, Susan remains focused on the fact that she is a professional, not focusing on gender.

John Textor Makes Fantasy a Reality

John Textor is Executive Chairman of Pulse Evolution Corporation, a name that has some deep Hollywood connections. With the likes of big budget CGI productions such as Transformers, Ender’s Game, and Pirates of the Caribbean, it’s not yet a household name. However, their work certainly is. Textor was named chairman and CEO of Digital Domain Media Group in 2006. During that time, over 80 films boasting extensive visual effects were produced. Some of the titles included Some of these included Real Steel, Tron: Legacy, and Pirates of the Caribbean: At World’s End. Textor and company received an Academy Award for best make-up for 2009’s The Curious Case of Benjamin Button, despite the character being almost entirely virtual.

Textor and the Digital Domain group have more recently drawn the admiration of Tupac Shakur fans when they brought the late rapper back to virtual life for a duet with Snoop Dogg at the Coachella music festival in 2012.The Shakur concert created the foundation for an appearance by Michael Jackson, the late “King of Pop.”

Michael Jackson’s “Slave to the Rhythm” was a complex project, boasting a guided background, dozens of live dancers, and recorded with and incredible 8k resolution. With the finalized product, it appeared that the singer had been resurrected for the Las Vegas MGM Grand audience. It was noted that those who knew the late artist best were moved to tears due to the realism of the illusion.

Other artists being considered for the possibility of “live” holographic appearances include “The King of Rock and Roll,” Elvis Presley, Janis Joplin, Jimi Hendrix, Bob Marley, and “Ol’ Blue Eyes” himself, Frank Sinatra. Since the Tupac / Snoop Dogg appearance, the possibility of a full-length concert has been in the minds of fans of a number of popular, but deceased musical stars.

Following his groundbreaking work with Digital Domain, Textor is also bringing his leadership expertise to the animated feature film Art Story, serving as producer, along with Chuck Williams and Aaron Blaise of Disney Films. Through Kickstarter, the crowdfunded campaign drew a record-setting $365,000 in only 45 days.

In the past, Textor served as CEO of Sims Snowboards. Before that, he was CEO of BabyUniverse and Director at VirtualBank. With his groundbreaking innovations in the cut-throat Florida skateboard scene, he won numerous events, leading him to his position with Sims. John Textor earned a B.A. degree in Economics at Wesleyan University of Middletown CT.

Doe Deere and Innovator in the Beauty Industry

Doe Deere is the creator of Lime Crime makeup on ideamensch, which has become the latest craze. Recently a contestant on the hit competition show ‘The Voice’ was seen wearing Lime Crime on the show. Deere is a unique individual that is changing the game when it comes to beauty products. Doe isn’t just interested in helping you cover up your imperfections, she wants you to be able to express your personality in a creative way. Doe Deere was born in Russia but grew up in New York City. She grew up reading fairytale books with whimsical illustrations. Doe believes this is where her inspiration for these types of colors came from. Her company is based in Los Angeles which is now where she lives with her husband, and was established in 2008. She has been with her husband for 16 years when they started out in a rock band together. Her husband now serves as the President of the company. Doe came up with the name Lime Crime simply because lime is her favorite color. If you don’t live in or can’t make it to L.A. that’s ok. Their sole focus is on e-commerce and you can purchase her products through her web site. Doe has become so successful on Instagram by showing women modeling her lipsticks and makeup. She feels that if you show the lipstick on a real woman’s lips instead of a swatch you get a more realistic result. Doe has dubbed herself the ‘unicorn queen.’ You will find nothing in her makeup line but vibrant colors that are cruelty-free of course. The pigments are intense and anything but natural. What has made her business so successful is the fact that unusual colors in makeup were hard to come by. Inspiration sometimes takes weeks or months for Doe. She believes in trusting your gut. Doe won’t go into a new project without having a great feeling about it. Doe is also a great person to work for. She believes in treating employees with love and respect. She strives to drive people with positive reinforcement. She insists that she always tries the products out on herself first before anything goes into production. She loves to help inspire women entrepreneurs to achieve their own success. She once gave a speech at PHAMexpo called “Don’t Quit Your Daydream.” Deere also donates regularly to an animal rescue organization called Bide-A-Wee. This is a no kill animal shelter in New York City. Doe has three cats herself, two which are rescues.

Doe Deere And Lime Crime Are Adding Bright, Attractive Colors To Beauty Products

Humans have been using beauty products since the dawn of civilization. People of every culture do it in some form or another. Whether it’s primitive people painting their faces and bodies or people in highly advanced civilizations using oils, creams, and grooming products, the goal is the same. To look their best and attract the attention of potential mates or sex partners. The same is true of modern man. Go into any department store, specialty shop, or beauty supply store and you will see an incredible line up of beauty products and people of all ages, sexes, and social classes lined up to purchase them.

Beauty products are easy to use, relatively inexpensive, and very effective. People of all races and cultures use them to improve their appearance. While the ingredients used to produce beauty products may vary slightly from one culture to another, the goal is always the same. People use them to make themselves more attractive. That has been true for thousands of years. Whether it’s lipstick, eye-shadow, oils, creams or balms, human are always looking for a way to improve the look and feel of their faces and bodies. This will probably never change as long as there are people on this planet looking for mates.

In the early days, beauty products were primarily used by entertainers and members of the upper class. By the early 1900s, the desire to look better had driven the average woman and some men to begin using them. The introduction of Nivea in 1909, L’Oreal in 1910, and Max Factor and Este Lauder soon afterwards made it easier for the women and men that make up the hoi polloi to get their hands on these magical potions and begin to improve their looks. Initially it was primarily pink lipstick, rouge, and finger nail polish. But soon the man in the street wanted skin cream, hair oils, and perfumes and colognes as well.

Now there is a new line of beauty products. One that allows people to use their faces and bodies as living canvases and create masterpieces that are sure to attract attention. This new line of beauty products is called Lime Crime and it was created by an entertainer and entrepreneur called Doe Deere. Deere created the bold, bright, attention grabbing lip sticks, eye-shadows, and nail polishes to help her garner more attention while she was on stage. Soon the people that frequented her blog looking for make-up tutorials began to clamor for Lime Crime. Doe Deere listened to their pleas and created a worldwide phenomenon.

Lime Crime beauty products are made from wholesome vegan ingredients. They aren’t tested on animals so they’re cruelty free. What they offer is an opportunity for people to make themselves look so unique other can’t help but stare. Using the internet as her primary marketing tool has allowed Doe Deere to make Lime Crime beauty products affordable and easily accessible. If you’re ready to make a bold fashion statement, try Lime Crime beauty products.

Get Your App And Get Started

Slyce is a company that deals with visual searches and product recognition. There are many people that have heard of Slyce, and these are the people that are benefiting for its technology. Skype is an awesome company that was originally started in Ontario Canada, and now they have different offices in different parts of the world. Slyce is an amazing company, because they give people power when it comes to their searching experience. Normally an individual is at the mercy of their search engine, they may type in the search engine exactly what they are looking for, but quite often the search engine cannot give a person the exact items that they will want. For that reason Slyce is a revolutionary company that offers top of the line apps. Slyce is a company that is only a few years old, but its technology was so state of the art that they were able to get over ten million dollars in funding after their technology was showcased in Barcelona Spain.

Visual searches are simple and they get a person right to what they want with no fuss. the apps that are offered by Slyce can be easily downloaded to any device and they are very simple for an individual to use. All that a person has to do is download the app, install in into their mobile device, and start looking for different items that they would be interested in purchasing. Once they see an item that they like, all that they have to do is snap a pic of that item and then they will be taken directly to the store that sells the exact product that they are looking for. Same color, same size, same type, same everything. A person can seamlessly go from seeing something that they want, to ordering something that they want. It is as simple as that. Visual searches are the wave of the future, so all that a person has to do, is get their app, and get started.

Bruce Levenson’s NBA Franchise Prepares to Change Hands

The Complexity of NBA Franchises

One characteristic of modern pro sports which sometimes fails to attract attention in the spotlight of intense media coverage concerns the complexity of transferring team franchises from one owner to another. Today the extensive protocols surrounding this process rival many stock market IPOs. In addition to weighty documentation requirements, the heady price tags surrounding the sale of a successful sports team may restrict the number of available potential buyers. In fact, increasingly the purchasers of these valuable assets consist of groups of wealthy investors. A millionaire acting alone could not afford to own some valuable professional teams.


One illustration of the sophistication of sports franchise transfers occurs with respect to the National Basketball Association. Some sports commentators believe that the NBA’s successful conclusion of negotiations for the televised coverage of games significantly increased the value of individual team franchises. Just as Hollywood film star salaries soared a few decades ago following generous increases in residuals, today the lucrative nature of media coverage of sports events promises to send a wave of new prosperity through the ranks of professional basketball.

The Sale of the Los Angeles Clippers

To appreciate the full complexity of inflating franchise prices, one need only consider a few examples. For instance, last year the sale of the Los Angeles Clippers produced record prices (and that transaction occurred before the finalization of the most recent TV coverage agreement). Steve Ballmer led an investment group which submitted the successful offer.

And The Atlanta Hawks

In April, ESPN writer Kevin Arnovitz reported that the Atlanta Hawks franchise owned by an investment group headed by Bruce Levenson would sell for some $850 million to a group of purchasers including entrepreneur Antony Ressler. Mr Ressler, a successful real estate developer and the owner of a private equity firm, previously participated in an investment group which purchased the Milwaukee Brewers in 2005. In order to acquire the Atlanta Hawks, he helped form a team of buyers.

Bruce Levenson on wikipedia and several other investors purchased the Atlanta Hawks a few years ago. They also acquired rights to operate Philips Arena, where the team plays many games. It seems likely that the complexity of closing a transaction for the sale of their NBA franchise will require weeks or months to finalize. With voluminous paperwork involved in the sale of any professional team, plus the added complication of meeting any requirements established by the NBA and the Philips Arena itself, probably no franchise deal takes place rapidly in any modern setting.


Perhaps at some point in the future, an expert will devise a way to streamline the process of selling and buying professional sports franchises? That situation would likely please the NBA, owners, buyers and team members alike. How ironic that such a fast-paced game today often hinges around very slow moving behind the scenes formalities.

Slyce Ups the Power of Internet Shopping

Slyce is taking business-to-customer relationships to all new levels of mobility. Through the utilization of advanced visual search on and recognition tech currently available with desktop and smartphone apps, Slyce will allow users to identify and purchase items simply by capturing the product in a picture.

This is exciting news for both retailers and customers. Retailers will be able to convert at the customer’s precise point of interest. This is regardless of whether the customer sees a product they want to buy while walking down the street or coming across images on Facebook or other sharing sites. On-the-go customers will love the convenience and time saved as Slyce both strengthens and streamlines their purchasing power.

This platform was borne out of the company looking for new and exciting ways for customers to purchase. In a world of mobility, this was not an easy task. Erika Racicot, Slyce co-founder and COO, says, that like most great ideas, the application was born out of a question: “What if we could enable people to find and instantly buy the things they love simply through images, and what if we could take retailers to that holy grail of engaging with people at the exact moment they are inspired to buy?”

With Slyce, the company continues to build their relationship with consumer brands who will be able to integrate the app into existing retailer technology. Well aware of the power of impulse buying, retailers see the immense advantage of the Slyce app. By simply taking a picture, customers have the ability to purchase products they discover and fall in love with on the spot, enhancing retailers’ ability to embrace the point of discovery and fulfill customer needs instantly. Not surprisingly, it is a proposition both attractive and compelling.

Slyce will give customers power that can visually search in all three dimensions. This means a complete scanning solution. The app will allow customers to be able to scan QR, coupons and barcodes. It will have the functionality to return 1:1 matches from images captured on billboards and printed materials. Lastly, Slyce has the capacity to take real world images and analyze them based upon user-inputted information and returning similar, if not the same, products.

“Right now, retailers are having to rapidly adapt to the changing ways consumers are choosing to shop,” says Mark Elfenbein, Slyce’s Chief Digital Officer, and former President and CEO at Oculus. “Visual product search literally puts the retailer wherever their customer is when they become inspired to buy a product, making the entire physical world a showroom.”

Smartphones and a range of apps have certainly made shopping easier, but Slyce promises to have a significant impact on how customers buy in an intuitive and seamless manner.

5 Tips for Absolutely Breathtaking Eyes

Our entire lives, we have been taught that our eyes have the most direct connection to our souls– perhaps this is why they play such a vital role in the act of seduction. If you wish always to look your finest, whether you are mingling at a party with friends or at work behind your desk then stunningly gorgeous eyes are the place to begin, and these tips, that skilled makeup artists put into practice every day can help you get there.

Doe Deere, whose birth name is Kseniya Vorotova, is the inventor of the famous cosmetic brand Lime Crime, a makeup brand with tons of buzz around it right now. Doe Deere’s makeup brand Lime Crime is featured in the November edition of Nylon Magazine. Several popular beauty bloggers rave over the variety of outrageous colors available in their famous lipsticks and popular eyeshadows.

Stay Hydrated
The key to perfect makeup and stunning eyes begins with the use of a daily moisturizing cream. Before you apply any make-up to your face, you must always moisturize your skin, including eyelids, with a daily moisturizing lotion. Want a quick, DIY skin hydration repair that keeps your skin looking young and flawless? Believe it or not believe it, frequently splashing water on your skin is a powerful aid that prevents oily skin because your skin does not have any need to produce added oils.

Remain Glowing
Need to perk up those beautiful eyes of yours? It is suggested that you use eye cream to eliminate any trace of puffiness or dark eye circles. Use it under conceale on top of the cheekbones and in addition to your forehead for the desired effects.

Pump It Up!
We understand we must have gorgeous legs to look exceptional in swimsuits — well, the same principle is useful for our faces! Before applying make-up, try this quick facial exercise. This mini-work out lifts your brows, allowing more light into your eyes and creating a more profound space between your eyebrows and lashes.

Here’s how it is done: Set the three middle fingers of every hand beneath your eyebrows with your palms facing towards your face, you push your eyes as open as possible. Push your eyebrows upward and outward starting from the center of your four had. While pressing up your eyebrows, press the muscles in your four had against fingertips for an extended period. Continue this activity, contracting your muscles for 10 seconds, then closing your eyes once again.
To hide exhaustion and dark circles, opt for a water resistant concealer in a salmon or peach tone, this is a makeup trick that you can use on a regular basis.

Discovering the best eyeshade for you
Avoid matching your eyeshadow too closely with the color of your eyes whenever choosing a shade. Girls with blue eyes should gravitate towards warmer tones. Girls with hazel eyes appear best in dark purples. Brownish eyes? All colors suit you well. It is best to avoid dark colors if you are not extremely fair-skinned, although you have the option to opt for bolder colors. Be sure to use a primer to prevent any darkness under your eyes from revealing itself during the day.

Make the Most of Your Wikipedia Editing

Wikipedia was founded over a decade ago as an open source information hub. The website grew in both size and respectability until it stands as the monolithic compendium of information that it is today. With over 4 million pages of data and thousands of registered users all regularly contributing, Wikipedia could be considered one of the most important websites on the internet. However, this open source encyclopedia is nothing without its volunteer workers and for those that are interested these tips will behoove you.

Registration and Your First Day
Many people don’t realize that there is an entire world of social interaction underneath the surface of Wikipedia page creation. For the casual browser, Wikipedia has always been just a resource for information. However, for those that decide to register and become an editor there is much more beneath the surface. Upon registering, which is free, users will be guided to a landing page where they can learn the ins and outs of Wikipedia. Wikipedia, despite its casual relationship with free registration, is a strictly regimented website that relies on users to provide constant professional updates. Users who register should spend their first day focusing solely on getting used to the different editing pages and how they function.

The Wikipedia Manual of Style
Once a user is familiarized with how the website operates it will be time to learn how to actually edit. Editing requires an advanced knowledge of the different rules that Wikipedia requires to be followed. Browsers will notice that all content on Wikipedia is written in an almost clinical fashion, devoid of personality and bias while being completely focused on the information at hand. Getting this sort of congruent updates across the website is difficult unless each user commits to learning the rules. These rules can be found in a document called the Wikipedia Manual of Style. The Manual of Style, or MoS, shows users how to format, edit, and write out their content. They’ll learn about the notability guidelines, the neutral point of view, and even how to properly cite a website in the citations section of an article.

Get Your Wiki
Many people register onto Wikipedia in order to learn how to edit with the hopes of adding their own personal page to the database. This is against several different rules in the MoS. So for users who want a personal page added to the Wikipedia, they’d be better served looking at a service like Get Your Wiki. Get Your Wiki is a professional Wikipedia page adding service that gets pages onto Wikipedia that follow all of the guidelines that the site demands.

Slyce Raises $10.75 Million to be like Amazon Flow

Slyce has recently raised up funding of $10.75 million by a group of investors led by Beacon Securities. Other companies in the group include Harrington Global, Salman Partners, and PI Financial. Slyce intends to add Amazon Flow inspired technology to its visual search technology. It is looking to partner with every other retailer so that customers and consumers can point, shoot and shop with the cameras on their smartphones.

For people that do not know about Amazon Flow, it is the app from the retailer which allows people to point their device at any item that they see in the real world and find the product on Amazon. With the use of this technology, more people are going to be able to experience the advantage that the Slyce software is going to offer customers. There are some limitations on the Amazon Flow app. For one thing, the product has to be in its original packaging before the app could work. The app needs the logo, OCR and other cues form the package. It is an unfortunate, but logical limitation. However, Slyce is working on a way to get through that limitation.

SLyce improves on what Amazon Flow is offering with its ability to provide the identification of the product from wherever they are. This is likely to drive more customers to make purchases due to the fact that they see products that they are very interested and yet seem very uncommon.

The fact that Slyce is partnering with a ton of major retailers so that customers will have the ability to buy almost anything from anywhere. This is going to be a very lucrative and innovative app for customers and retailers alike. Many people are going to find themselves satisfied with what they can find outside, and retailers are going to be satisfied with the increase in sales.